We have at this point stopped counting the number of times we have pitched our idea.

Ahmed & Keyvan, OSAA Innovation

Winner of both the HealthTech category and OVERALL winner of the Venture Cup Challenge 2017, the start-up company OSAA Innovation was rewarded a dream trip to the world’s tech mecca, San Francisco. Read the third article of their daily highlights and what the team got out of their participation in the program SCALEit which bridges Denmark and Silicon Valley.

For the full story, check out the first and second part of their adventure.

Article by Keyvan Bamdej

Day 5; Thursday, February 23: Foreign Minister Anders Samuelsen visit

Five days of the program have passed and we are still completely dominated by jetlag, little sleep and facing challenges of one sort or another. We also got a third car: a Nissan SUV. Fortunately, the car rental company Budget had no hard feelings when we delivered the crashed Jeep. They only expressed understanding and pity.

With the wind in our hair, the sun high on the sky and many ups and downs, we headed from the provincial city of Milpitas to Cisco Meraki’s main building in the northeast of San Francisco for a couple of nights’ accommodation. Here, we should pitch in front of the Danish Foreign Minister Anders Samuelsen (LA), Yusuf Bashir from Infosys Innovation Fund, Lars Jensen from Scale Capital and private investors Joachim Majholm, Eric Lagier, Henrik Rosendahl and Vivino-founder Heini Zachariassen.

After that was done, it was is time for a presentation of a wild Danish business adventure: 29-year-old Cathrine W. Andersen tells how she and her partner Christian Rasmussen sold their online communications platform, Assemblage, to the American IT giant Cisco.

About OSAA Innovation


OSAA develops and markets a new medical device, IV-GO, that enables patients to be mobile during IV treatment.

This has a range of economic and health care advantages to both patients and the medical institutions, including faster recreation and fewer hospital bed days per patient.

The company’s mission is to become the world’s leading supplier of medical equipment for IV treatment, in order to mobilize patients.

It was quite a liberating feeling to stand on stage, pitch and get praised for our business.

Ahmed & Keyvan

Thursday evening ends with a true pitch event at a local entrepreneurial incubator in San Francisco. All SCALEit participants were on stage in front of a large audience to pitch yet another time.

The audience consists of local venture capitalists, entrepreneurs, mentors, Danish and foreign press representatives, as well as Foreign Minister Anders Samuelsen. We have at this point stopped counting the number of times we have pitched our idea.

The evening was rounded off with a lot of delicious food and cold drinks.

Day 6; Friday, February 24: SCALEit program completed at the winery of Danish IT-millionaire

The sixth and final day. Whew. Yes, we ended up going out the day before – just a little bit – in the company of good people from the industry. Even though the SCALEit program is packed with professional features, it is important to keep the social aspects in mind. It was quite a liberating feeling to stand on stage, pitch and get praised for our business, however we need to remember there is, after all, one more day left on the program.

At 10:00 we started with Storm Ventures, the investment consultant Arun Penmetsa providing feedback for participants on how to sharpen their presentations.

At 12:00 we headed over to the US law firm Cooley which advises Danish, as well as startups from other countries, on when and how to best to move their company to the American continent.

We ended the day and the SCALEit program with a magnificent view, the nicest place any of the participants will ever get to pitch. The view we are referring to, the culmination of the program, was the visit to the Dane Benny Madsen’s vineyard Byington at Santa Cruz Mountains, south of San Francisco.

Ahmed & Keyvan

In the autumn of 2011, a signature was the start of a whole new life for Benny Madsen. He thanked his partners who agreed to sell the company LitePoint for about 700 million US dollars – equivalent of around four billion Danish kroners.

It is an investment whose foundation was laid back in 2000 – in the midst of the landmark IT bubble. Benny Madsen alongside with fellow Christian Ølgaard and the Greek Spiros Bouas decided to start the company LitePoint in Silicon Valley without really knowing what was going to happen.

In 2003, it became a real product. LitePoint had developed electronic equipment with the ability to quality test wireless products – for example, a mobile phone’s ability to send and receive signals. The product was soon a great demand in the market and eventually more and more large companies began to enter into a partnership with LitePoint.

Today, one of the company’s regular customers is, for example the world’s largest electronics manufacturer Foxconn, which manufactures the iPhone for Apple.

Does OSAA Innovation’s experience sound appealing to you and would like to live it yourself? Submit your business plans as part of the Venture Cup National Startup Competition 2017 here.