Hack Your Business Plan with HIT

Startups and industry experts checked in at the eco hotel Guldsmeden Bryggen, enjoyed a light breakfast in the cozy atmosphere before we kicked off the program for the two following days.

10 startups with very diverse backgrounds were lodged at the hotel for two days in March. The startups came to expand their network, and potentially their business within the 4th largest industry in Denmark – tourism

To support the startups and get a deeper understanding of the tourism industry, 7 industry experts participated and gave some valuable insights into the challenges of the tourism industry. Thanks to industry experts: Lars Schmidtsdorff from Gastrominoen, Peter Møller Laursen from Dansk Kyst- og Naturturisme, Jakob Ipland from Wonderful Copenhagen, Jørgen Christensen, previous General Manager of Small Danish Hotels, Jimmi Stæhr-Petersen, advisor and owner of Gastro Consulting, Marianne Arvedsen from Coor and Emilie Wammen from Hub for Innovation in Tourism. And thank you to experts Anne-Sofie Hattesen from MeetDenmark, Ole Østergaard from Scale Your Comms and Anne-Marie Hall from Amazing Hall, who gave a workshop on storytelling. 

The ‘Hack Your Business Plan’ event facilitated connections between knowledge-based and university startups and the tourism industry, represented by several experienced industry experts. Connections that hold great potential to benefit both the Danish tourism industry and the startups, who came with an open mind to expand their markets by hacking their own business plans. We saw that the industry holds a lot of potential because of the size of the market, the need for sustainable solutions and challenges such as lack of workers. 

The main workshop was facilitated by Simon Ringive, Head of Projects from Venture Cup Denmark, who introduced the participants to the Market Opportunity Navigator. This tool offers a structured process for the startups to identify potential markets for innovation within the tourism industry, thereby helping them to hack their businesses. 

Lenka Marcanova from Beanless: “I connected on linkedin with both startups and experts, and we are going to catch up later on. Both in turns of the development of my startup, but also potential partnerships, and I was also connected with someone who can help me out with production and enter new markets.”

The tourism industry, like many others, are longing for sustainable and digital solutions. This was part of the challenges that startups learned about when they presented their businesses towards experts from different parts of the tourism industry.


Jimmi Stæhr-Petersen from Gastro Consulting: “I think we can benefit from working more together. There are a lot of interesting synergies between the university-world and the tourism industry that we could cultivate much more than we do today.”

Morten Ugelvig Andersen, CEO of Venture Cup Denmark: “Our goal with this initiative has been to help the startups find product market fit in a new industry. I’ve therefore been very happy to see the eagerness with which the startups were able to grasp and adapt to the tourism industry. The format has shown that by building bridges between startups and industry, the majority of participating startups are able to pivot their business models when offered insights into new markets. The success of this format therefore holds great promise for developing a new methodology of introducing early startups to new markets and industries.”

If you are also interested in the opportunities within the tourism industry, you are welcome to contact Hub for Innovation in Tourism.

Stay updated on similar events for both students, startups and experts at https://linktr.ee/venturecup 

National Polytechnic
University of Armenia


Andranik Voskanyan, Arthur Hakobyan

We offer autonomously operating robots, which can move in arbitrary shaped water, oil and gas pipelines con- tinuously monitoring and detecting erosion and leakage. Countries lose million tones of water, gas and oil from damaged tubes and sometimes it become dangerous for human life and nature when gas or oil pipeline gets damaged. So our product can find damaged or clogged places on their early stage in practically all kinds of pipe- lines over and underground. With the use of our product the damaged sections of a pipeline can be found faster, more easily, precisely and without digging the ground.

This means that maintenance and replacement of pipe- lines will be safer and much more cheaper. Our product is a robot which can move through the pipelines and investigate it with pressure, ultrasonic, flow sensors and camera which can shoot up to 4k video and save it in his memory card or sent it to connected devic- es. This robots autonomously move in arbitrary shaped water, oil and gas pipelines with diameters ranging from 10 cm up to 300 cm.

Reykjavik University


Ragnheiður Lilja Guðmundsdóttir, Safa Jemai

Our company is a disease management solution. Our software gathers together all the most important information about your health like meds, nutrition, exercise, symptoms, vitals and sleep and analyses it to give you a clear picture of how your health is at any given moment.

Our main focus to start with is on patients with thyroid problems and other autoimmune diseases, but we plan to add on and expand so we can service people with all kinds of chronic illnesses. Having to live with a chronic illness is time consuming, costly and frankly, exhausting. We want to make peoples lives easier with one platform

where you gather all the data you need to keep track of to manage your condition. So the next time you see your doctor you’ll have a much set of data to show him about your progress the past few months, and eventually with integration into the healthcare system the doctor will be able to access all the information himself before your appointment and therefore make a much better diagnosis and decision regarding your treatment.

With integration you will also be able to access your own test results, schedule appointments, prescriptions and better communication with your doctor.​