Learn, Work, Practice and Repeat- Go To Market Workshop with Medica – Nordic HealthTech Talents in Medica

Suzy WuBlog, Nordic HealthTech Talents, Workshops

After two intense workshops of personal leadership and design thinking, the 11 startups and the facilitator came to Dusseldorf, Germany together to learn about Go To Market Strategy.

See the recap: what Nordic HealthTech Talents have been learning in the past few months:

What kind of leader are you? – a close look into the mindset of true HealthTech talents

Learn design-thinking from Post-It masters- See how HealthTech startups enhance ideas

Apply to our Nordic HealthTech Talents by June 1 to be part of the game. https://venturecup.dk/nhtt/

Nicolaj Hojer Nielsen, a serial entrepreneur who has co-founded and invested in 13 companies- he has been a full-time entrepreneur for more than 11 years, specialized in the tech area, and provides consulting to many biotech and medtech companies. With both startups and investor perspectives focusing on life science industry, Nicolaj broke down the business development processes for the startups, gave individual feedback on how to approach the target market, and prepped the startups for a concrete practice for them to establish some network in the Medica event.

The workshop was two full days training with Nicolaj, and on the 3rd day, the startups went to the world’s biggest medical event -Medica TradeFair, a perfect place to test what they have learned in the workshop and give it a try in the real world. At Medica, they approached potential suppliers, customers, and partners from all over the world, and had the unique chance to observe the competitors and industry’s newest technologies.

After a fulfilled training for a whole weekend, the startups gained a lot about how to plan and initiate a suitable short-term and long-term strategy, revisit their target segments and make proper changes, and rethink all the possibilities to connect with the market and distribution chains.

As the goal for this workshop is to give the startups some hands-on know-how on how to bring innovative health tech products to the market, the speaker Nicolaj is fond of the idea that the program and the workshop are focusing on talents more than the actual or current ideas.

The teams really need to learn that you can’t understand the market and needs from the library or at home, you have to go out and understand people, and understand what would make them adopt your innovation,” Said Nicolaj,

and that’s really an essential part of the workshop in my view: They ended with a “practice game” (aka. Medica), where they had the opportunity to go out and test their assumptions – and get the first stakeholder commitment.

Feedback from co-founders of the HealthTech startups

This workshop delivered beyond all expectations. We had an intense 2-day workshop facilitated by Nicolaj Højer Nielsen about bringing value to our business in different ways. This covered subjects such as what to be aware of when looking for distributors, identifying and narrowing down new potential customer segments and choosing your focus and finding the true value of your product for your different stakeholders.”-said Aleksander Moldt Haack, VenomAid Diagnostics.

Nicolaj Højer is incredible – His interactive style and immense knowledge make for one of the most effective learning experiences that I have had. My number one takes away from this workshop is the supreme importance of stakeholder commitment. At the early stages of a startup, it is alpha on omega.“- said Toke Faurby, TresActio