PLINTHIT – Revolutionary parasol bases

PLINTHIT creates base systems for any kind of vertical objects

PLINTHIT won the Product & Devices category at the National Startup Competition 2017 with their revolutionary parasol base, that uses a patented locking system which makes it possible to tightly fit any parasol size.

The development of our parasol base was motivated by a dissatisfaction with the existing products in the market

Josefine, PLINTHIT

PLINTHIT is a team of five young entrepreneurial millennials that are striving to build a globally known base brand. The idea for a revolutionary parasol base, and the company was started by Josefine and Christian. For several years, they were the only two people in the company trying to realise their dreams. We have had a chat with Josefine, who now acts as the director, and she gave us insight into what made them start the company, how they came up with their idea, and which challenges they have faced as a young startup company!


The team consists of Founder and Director Josefine Østerby (25 years), Founder and Sales Director Christian Jakobsen (25 years), Design Manager Louise Ullman (26 years), Sales Manager Mathias Switzer (20 years) and Brand Strategist Cecilie Golczyk (26 years).

How have you started PLINTHIT and what motivated you?

We founded PLINTHIT three years ago based upon an idea by Josefine’s father, Arne. One summer evening while struggling to move his parasol base, Arne thought to himself: “There must be an alternative to heavy concrete parasol bases”. He sat down to build a new type of parasol base with sandbags instead of concrete, and then archived the sketches in a drawer. Five years later, Josefine, now together with her partner Christian, picked up where Arne had left off and decided to transform the unfinished sketches into an actual product.

In short, the development of our parasol base was motivated by a dissatisfaction with the existing products in the market: rusty screws, loose tubes and concrete blocks. We have turned the industry conventions upside down by letting go of the tube, the screws and the concrete base. The result of our emancipation: A patented base system and high-quality sandbags.

What are the biggest hurdles to building your company and how are you planning to overcome them?

The biggest hurdles are the never-ending lack of time and money. For two years, we were the only employees in our small venture and it felt like we were always running to catch up with things. From the offset, we quickly learned that “things take time”, which now has become a slogan internally in the company. We continue to remind each other about that, when we once again are behind on projects: Things take time!

A current struggle for us is to navigate all the advices we receive. Every day we receive well-meaning advices from friends, customers, partners and investors. Maintaining our own sense of where we are heading and how we wish to grow our company can be difficult. On one hand, we wish to learn from others, who have achieved great things before us, but at the same time, we are the experts in our own company. So, we strive to combine the knowledge presented by others with our own gut feeling.

What is most exciting about your traction to date?

One might think, we would say that our growing traction is the most exciting thing, but that is actually not our main focus. Instead what can make our day is when one of our customers write a long, complimentary review of our parasol base on Facebook or Trustpilot. We have had many customers write us that our base system is THE BEST parasol base they have ever had. Such a comment gives us an unparalleled energy boost and makes us put in even more effort.

We have had many customers write us that our base system is THE BEST parasol base they have ever had

Josefine, PLINTHIT

What did it mean for you to be the P&D category winner at NSC17 and how has this helped you?

A pat on the shoulder for working smart and hard, and of course the possibility to join the trip to Silicon Valley. Winning the P&D track has increased the knowledge about our brand and opened up for even more contacts.

Can you give some advice for young entrepreneurs?

Believe in yourself and your own capabilities. When building a company, you will come across a ton of people, who question your dream, your strategy, your product … Give their opinion an honest consideration; “Do they have a point?” If not, let go and keep busting your ass off!

Believe in yourself and your own capabilities.

Josefine, PLINTHIT

How does the future look like for you and your startup?

We have a lot of interesting things coming for the 2018 season, among other things, our second product, and launch in new markets, so we are sure that the next year will be just as crazy (in a good way) as the previous three.

Check out PLINTHIT’s amazing products here.

The National Startup Competition is organized by Venture Cup, a Danish non-profit organization which has 17 years of experience hosting startup competitions for university startups. 

The competition is for all university students with a dream of becoming entrepreneurs. With the support of the Danish universities and some of Denmark’s most innovative companies, Venture Cup aims to provide support and the right mindset to help you succeed in your startup and hopefully develop into a high-growth business.

Apply before May 7th, 2018 and get the chance to go through pitch training at the pitch camp, to pitch towards a professional jury, where the six category winners are chosen.

The categories are:

  • Service Innovation

  • Transportation & Logistics

  • Product & Devices

  • HealthTech

  • GreenTech

  • FinTech

The Award show will take place on June 22nd, 2018 at Ingeniørforeningen IDA. 

To read more and to apply, click here.

By |2018-04-24T10:36:48+00:00April 24th, 2018|Alumni, Competition, News|0 Comments

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